Add The Best Content You Can Afford
Naturally gifted writers are very lucky. They have the ability to grasp a topic and make it accesible to anybody.
If you're lucky enough to be a great writer and content creation comes naturally to you, fantastic! If not, you might need help with your web content. Here's some food for thought...
Content can be found in many places. For my United Nations of Beer project, I used "crowdsourcing" to find lots of writers who were passionate about beer and wanted to have their own personality on my beer site.
You can hire writers at a multitude of levels, from pennies per page to hundreds of dollars per article. In practice, somewhere between the two is a happy medium for most (SBI?) e-business owners.
You want good content, well optimized for keywords, free of typos and crucially, NOT copied verbatim from another source. Always run your copy through Google Search or CopyScape before you pay a writer to ensure they haven't simply ripped it off from another website!
I talk a LOT about great content. It's what I do best.
Even if it's NOT what you do best, you must find a way to offer your visitors content that over-delivers. It's a crucial element in winning more web traffic.
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After you've checked your existing content, planned for the future and begun adding that new content, it's time to talk about a hated word in the e-business person's vocabulary: BUILDING LINKS.
Link building is time-consuming, tedious work and can be
fruitless.
Ironically, that's exactly why you must do a lot of it!
Step 4:
Get
backlinks >
How To Increase Web Traffic Series
- Increase online web site traffic by optimizing your existing content
- Increase online website traffic with a proper keyword blueprint
- Increase traffic to your website by adding great content
- Get backlinks to build the visibility of your site
Rinse, and repeat!
Need help with any of these steps? Contact me.
